Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
Lower-income urban singles.
Most rent their apartment or condo. Some have a college education and work in services and the professional sector.
Students in higher education. These individuals are enrolled in college or graduate school.
People in college or graduate school.
High $$ DINKs
Urban high-income couples with no children.
Middle-age Dual Income No Kids couples living in the city and making very comfortable combined household incomes. Most own their own homes and are highly educated professionals, many with advanced degrees.
Bright Lights, Big City
Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.